What is trademark registration and what is brand?

Nowadays, what is brand, what is trademark registration, who can apply for trademark registration are the most common questions in daily business life. The trademark registration acceleration that is started in 2004 is still growing.
Though the application trend is growing steadily the main underlying importance of its philosophy could not be understood well. As stated in the law, trademark registration includes all names (included personal names), words, figures, letters, numbers, product shapes, packages, marks and symbols that identifies and distinguish a brand from the others. A trademark must be distinguishing. To do so, the best way is to find / create a new word to express your brand.
In the old days words like “Xerox” are chosen as brand names but novadays simple and indirect words are popular. The best example is “EAT” for British restaurant. It’s a simple word that is frequently used by people, tells the main business (restaurant) indirectly. All congrats for them.
As a conclusion, your brand is your face in your business. If your brand name is distinguishing, your target customers can learn and remember you easily. So trademark registration is a very important issue in business life. Also using a professional trademark attorney or trademark registration office is essential for proper applications and further legal issues if any.